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• #MONSTER STRIKE FACEBOOK FULL#

Anyone who refers to a stick or belt used for hitting a child as 'an instrument of love' is a psychopath. (Source: Facebook for business), a 33% increase in Facebook likes and a 5% increase in app downloads. RT kellybarnhill: Anyone who would strike a child is a monster. The campaign achieved an above average view rate (25%) in paid media for the spot titled "Locker Room". Using a decision tree model, the content then served to Facebook users became more nuanced based on how each person responded to the ads they were served. This video was developed to resonate with a massive audience.Īfter viewing the video, our target was served a specific video based on the segment they fell into.

We launched the campaign on Facebook with a video starring Andy Samberg giving a motivational halftime speech to a team of monsters. This model generated insights for each segment that informed ad creative and media planning for ads targeted to each group.įacebook creative shop was a key component in the strategy and execution of the campaign because they helped identify insights for each segment and evaluate creative based on those insights. Using a Facebook segmentation model based on a proprietary clustering algorithm, we identified 8 distinct audiences. It also has some fun, casual-style graphics.

#MONSTER STRIKE FACEBOOK FULL#

This is a title full of characters you can recruit, with more than 1,000 unique monsters in total. To identify our audience, we evaluated over 150MM Facebook profiles in the US, and narrowed down our audience to 8 distinct segments that own a smartphone and would be open to playing Monster Strike. Advertisement Latest version 25.4.1 Older versions Advertisement Monster Strike is an action game where you destroy the enemies on the screen by throwing your monsters and bouncing off them. With a rallying cry “We trust! We bond! We strike!” monsters are initiated to get back in the game with more striking power. “It’s ugly out there”, Samberg says, noting that mobile platforms have been separating people and not bringing them together. The video campaign features Coach (played by Samberg) calling upon a cast of key Monster Strike characters at half time including Cthulhu, Crabotron and Freekfrogg to keep people from drifting apart. Monster Strike, which has reached over 30 million downloads worldwide, has maintained its popularity by consistently introducing new features such as event quests and new monsters to pique gamers’ interest. Japanese mobile gaming and social networking company, Mixi Inc, introduces its mobile mega hit to the US in epic fashion with Andy Samberg (Brooklyn Nine Nine, PopStar: Never stop, never stopping). The first part of the shows second season premiered in April 2017, and ran until September 2017. Portfolio Monsters Will Bring Us Together / Monster Strike Submitted By The first 52-episode net anime season in the Monster Strike franchise premiered in October 2015.